MST: News and Reviews

Olympia kaLLs!
MST Exhibition’s stand collects ‘Best Stand of Show Award’ at ‘Mobile World Expo’, Olympia

KaLL stand
The stand used a movie theme to highlight key features of KaLL's products and services and provide a link to its Internet-based offerings, and was judged to be the best out of 54 at the show by its organisers.

Designed, constructed and installed by MST Exhibitions the stand was based on two giant 'film spools' linked by a curving length of 'film' featuring stills from the chosen movies with superimposed speech bubbles designed to provide amusing comments which added value to the customer's on-stand sales messages.

A large video-wall helped portray the nine key sales messages to visitors. Also featured were four monitors for demonstrating kaLL's products and services in an Internet café style. Further links to the theme were provided by hostesses dressed in appropriate period style.

Video wall and KaLL hostess

Stephen Rogers, managing director of MST Exhibitions, said:
'The brief was to use our experience and skills, coupled with our proven creativity and flair for designing attractive and eye-catching stands, to provide KaLL with the opportunity to enhance its brand awareness and value among existing and potential customers.

The striking appearance was intended to offer high impact, customer-focused support to channel visitors to one-on-one demonstrations of KaLL's Internet based services. We set out to make the stand a 'must-see' part of the Mobile World Expo event and this accolade proves we achieved that objective'.

This spherical moving message indicator provided an attention-grabbing attraction to passers-by and visitors alike.

Two MagicBalls were used at each end of the stand rolling out a short message continuously, tempting people to visit the stand. www.kaLL.co.uk

MST Exhibitions is one of three companies in the MST group. The skills of all three were used to ensure success at Mobile World Expo.

| Back |

top